Sports-talk host Bill Michaels, 'The Big Unit,' has his show pulled from Milwaukee radio

Talk-show host Bill Michaels (right, with former Green Bay Packer Gary Ellerson in this 2017 photo) returned to Milwaukee radio airwaves this week, but it didn't last long.

On Monday, Milwaukee sports-talk station WOKY-AM (920) announced it was adding longtime radio voice Bill “The Big Unit” Michaels to its daily lineup.

By Wednesday, “The Big Unit” was gone.

Since January, Michaels has been broadcasting his midday show on Mid-West Family Communications’ WOZN-AM/FM in Madison. WOKY said on Twitter Monday that it would air on the iHeartMedia station weekdays from 11 a.m. to 3 p.m.

The show aired on WOKY Monday and Tuesday. But Wednesday, the station was back carrying Colin Cowherd’s Fox Sports show, which had been in the time slot before the change. And the tweet announcing Michaels’ return to Milwaukee radio had been taken down.

Reached late Wednesday, Michaels confirmed the show won’t air on WOKY, at least “for the time being.”

Michaels spent more than a dozen years as a sports personality on WTMJ-AM (620). In 2011, after leaving WTMJ, he joined WSSP-AM (1250), where he hosted a show until there was a programming shakeup at the Audacy-owned station at the beginning of this year.

“Audacy sent a cease-and-desist to iHeart,” Michaels said. “What they’re claiming is that no station in Milwaukee can carry me.”