On Monday, Milwaukee sports-talk station WOKY-AM (920) announced it was adding longtime radio voice Bill “The Big Unit” Michaels to its daily lineup.
By Wednesday, “The Big Unit” was gone.
Since January, Michaels has been broadcasting his midday show on Mid-West Family Communications’ WOZN-AM/FM in Madison. WOKY said on Twitter Monday that it would air on the iHeartMedia station weekdays from 11 a.m. to 3 p.m.
The show aired on WOKY Monday and Tuesday. But Wednesday, the station was back carrying Colin Cowherd’s Fox Sports show, which had been in the time slot before the change. And the tweet announcing Michaels’ return to Milwaukee radio had been taken down.
Reached late Wednesday, Michaels confirmed the show won’t air on WOKY, at least “for the time being.”
Michaels spent more than a dozen years as a sports personality on WTMJ-AM (620). In 2011, after leaving WTMJ, he joined WSSP-AM (1250), where he hosted a show until there was a programming shakeup at the Audacy-owned station at the beginning of this year.
“Audacy sent a cease-and-desist to iHeart,” Michaels said. “What they’re claiming is that no station in Milwaukee can carry me.”
Michaels said the issue is whether his separation agreement with WSSP/Audacy allows him to return to a Milwaukee station as a syndicated show, versus as an employee of a station in the Milwaukee market.
Michaels’ show continues to air on the Madison stations from 10 a.m. to 2 p.m. weekdays. It also streams online, including on YouTube and Michaels’ Facebook page.
Attempts to reach a local spokesperson at iHeartMedia in Milwaukee were unsuccessful Wednesday.