Hudsonville’s Action Water Sports Gets Investment from Continuum Ventures
Action Water Sports (AWS) in Hudsonville (west of Grand Rapids) announced that Continuum Ventures, the investment business of the Doug and Maria DeVos family, is investing an unspecified amount in the company as a strategic partner focused on continuing the growth and legacy of AWS.
Action Water Sports was founded in 1990 and has operated as a family-owned business with three dealerships in Michigan — Hudsonville, Traverse City, and Fenton — and one in Polk City, Fla.
The company specializes in retailing premium marine brands, including MasterCraft, Cobalt, Barletta, and Crest. In addition, Action delivers certified service, parts, detailing, and storage, as well as marine and water sports lifestyle products and apparel, which can be found in-store or online. Action Water Sports also operates Action Wake Park in Hudsonville, a full-size cable wakeboard facility.
“Action Water Sports has experienced exceptional growth as a lifestyle brand, serving a discerning customer base who share a love of adventure and the water,” says Jerry Brouwer, who will continue as an owner and president of the company. “As we looked to the future, we were seeking a partner who shares our passion for boating and values — and we couldn’t be more pleased to partner with Continuum Ventures and the Doug and Maria DeVos family in the next chapter of growth for Action Water Sports.”
As president of AWS, Brouwer will continue to lead the overall business and its Hudsonville location. Gregg Rising (Fenton), Jerry Timmer (Traverse City), and Phil Miklo (Polk City) will continue to serve as the general managers of their respective dealership locations.
“The investment in Action Water Sports is a significant step forward in our strategy to build a strong and diversified marine business that offers premium boat brands, services, and amenities that serve boaters and water enthusiasts,” says Mike Cazer, CEO of Continuum Ventures. “Jerry and his team have built an exceptional business — and we come into this partnership as family-owned businesses with shared values, a love for boating, and the desire to deliver exceptional experiences for AWS’s customers.”
Investing in Action Water Sports strengthens and accelerates Continuum Ventures’ presence in the marine sector as part of its long-term vision to be a leading premium boat dealer and marina operator.